Books
Angel Customers & Demon Customers:
Discover Which is Which and Turbocharge Your Stock
The book that launched today’s mushrooming interest in customer-centricity. All companies claim they’re customer-centric. Most aren’t. If they were, they could create startling increases in wealth. This book, co-authored with consultant Larry Selden, shows how.
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The book that launched today’s mushrooming interest in customer-centricity. All companies claim they’re customer-centric. Most aren’t. If they were, they could create startling increases in wealth. This book, co-authored with consultant Larry Selden, shows how.